“Lamborghini, which VW acquired 12 years ago, is one of nine brands in the Volkswagen Group — a stable that also includes economical VW and Skoda cars, upscale Audis and one-of-a-kind Bugattis with a price tag of well over $1 million. Lamborghini has sold more cars since the acquisition — 14,000 — than it did during all the previous 40 years, Mr. Winkelmann said. It even uses some VW parts, but not for more than 10 percent of any car and never anywhere they might be visible to owners.”
Adopting luxury brands may not be that profitable for shareholders if major markets; European and U.S, continue to decline – but great fun for enthusiasts if the result of the merger is improved technology and bargain prices. Read the story on New York Times: Can Porsche Shine at Volkswagen?
“Porsche must remain small and independent,” Mr. Porsche, who died in 1998, says as strings swell in the background and drums pound ominously. “No Porsche will ever be created by a committee, but by a handful of people inside these walls who know what a Porsche is.”
[image via Porche.com]