The V60, which started production today at the Torslanda plant near Volvo’s Gothenburg, Sweden, headquarters, features a sloping rear windscreen that gives it a sportier look compared to the carmaker’s V70 and V50 station wagons. Volvo will use the model to challenge BMW’s 3 Series Touring, Volkswagen AG’s Audi A4 Avant and Daimler’s Mercedes-Benz C-Class.”
Bloomberg discussed the plans with Volvo’s Tomas Ahlborg; Read the full interview here.
The Mongol Empire never got a firm hold of Europe in the 13th Century, and after Khan the Chinese never quite learned the art of conquering other parts of the world (unlike the European Merchants). I doubt that it is any easier today, especially with an auto industry already struggling in a sluggish market, americans subsidizing their brands and excellent German engineering occupying a substantial share of the targeted market. Why not consentrate on trying to excel in Asia first?
Got to hand it to Volvo, they did a great job losing that boxy look.