The report latest Nielsen report opens with a dose of realism; “most Americans can’t imagine leaving home without their mobile phones,” and pointing out that one in four of the respondents own a smartphone that is “more powerful than the computers initially used to send men to the moon.”
“What did the respondents do with these phones? Download a lot of apps – 59 percent said they had downloaded a mobile app in the last month.
The respondents also are playing a lot of games; 61 percent said they had bought and used a game the past month.
They’re checking the weather, too – After games, the second most-used category of apps on the mobile phone were weather related – 55 percent of phone owners surveyed using such applications. They also like mapping and navigation apps, social networking programs that access Facebook and Twitter, and music-related apps.”
More on the Nielsen report from the Bits Blog here.