Just when we'd gotten used to the idea of square watermelons and bonsai kittens comes the latest in plant-life modification: fruit grown in the shape of a juice box.
It's the masterstroke of a recent ad campaign for Brazilian juice company Camp Nectar, thought up by the creative agency AGE Isobar as a way to highlight the fact that the company's juice is all natural.
Crazy idea! Good advertising – I won’t be able to listen to old MacDonald without thinking about this now!
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