Originally posted on Gigaom:
Starting Wednesday, San Diego-based mobile app maker MeLLmo is unveiling a new feature of its mobile enterprise hit Roambi. The software is no longer simply a tool for creating cool, interactive data visualizations or real-time business intelligence reports that your boss or colleagues will read on their iPhone or iPad. Now Roambi is becoming something of a mobile app development and publishing service with a new feature called ESX Platform.
With ESX Platform, companies that use MeLLMo’s Roambi software to create and publish visualizations and reports that are heavy with interactive charts and graphs, will be able to publish those reports publicly on Apple’s iOS App Store(s AAPL). That way, companies that specialize in information can sell reports or case studies created with Roambi as one-off apps without having to hire an application developer — Roambi will do that for them.
The reports that are published as apps will have both brand names, Roambi’s and the company’s own. But the revenue from the app’s sale through Apple’s App Store will go to the company — with Apple taking its traditional 30 percent App Store cut. The customer can customize the app’s splash screen so it feels as close to their own brand as possible when someone buys the app and views it on their 9.7-inch iPad screen. But then once inside the app, they’ll see the Roambi view of content. “Users will feel like it’s an application experience designed around their content,” explained Quinton Alsbury, CEO of MeLLmo.