Enter the maze: Ikea, Costco, other retailers know how to get you to buy more

2 Jun

Originally posted on National Post | News:

Robb Engen weaves back and forth through the maze, following his wife in what he calls “zombie mode.” He submits to her and the labyrinthine Calgary retail outlet, wandering along as she adds this and that to their shopping cart. By the time they finally reach the exit, the Alberta couple has almost always bought more than they had planned.

“We go there with a list and with the intention to leave with what we planned on buying, but something about that store makes it so you can’t help but leave with a few extra things,” Mr. Engen said.

[np-related]

The 32-year-old father and personal finance blogger is, of course, describing a typical visit to IKEA, the iconic Swedish retailer that attracts 734 million shoppers annually and which has just announced plans for its largest North American store in Montreal. At 464,694 square feet, the store will knock the…

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