Tag Archives: Gillette

How long does a razor really last? Gillette comes clean

10 Jun

Reblogged from Fortune Management & Career Blog:

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Talking about a blade's life span used to be taboo in razor marketing. Then hard times hit.

FORTUNE -- This year Gillette debuted a 30-second television spot that will go down in the annals of razor blade marketing. Actor Brandon Quinn begins by telling the audience that Gillette sent him around the world to see how long he could shave with a single ProGlide cartridge.

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