Tag Archives: Marketing

Twitter marketers: why almost everything you know from Facebook is wrong

30 Jun

Originally posted on VentureBeat:

Twitter MarketingAre you an expert Facebook marketer? If so, that could be bad news, because when it comes to Twitter, everything you know is wrong. Well, many things.

Buddy Media, the social media engagement company, recently completed a study of 320 top brands on Twitter — Fortune 1000 companies like Coke, American Eagle, Microsoft, and Nike — looking at what works and what doesn’t to get maximum engagement, and the greatest degree of virality.

VentureBeat spoke to Joe Ciarallo, vice president of communications for Buddy Media, to get all the details.

Tweet during the day

One of the surprising findings is that the best times to engage on Twitter is almost opposite the best times to engage on Facebook.

“That’s one of the interesting things we found,” Ciarallo said. “On Facebook, you see better engagement in ‘non-busy’ hours … after work time. On Twitter, you see better engagement in ‘busy’…

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This Extended Galaxy S III Ad Will Pull On Your Technological Heart Strings

26 Jun

Originally posted on TechCrunch:

The Samsung Galaxy S III is the phone you’ve been waiting for (per our review), and you may be waiting a bit longer due to some slight shortages on GSIII supply, but luckily this extended version of the ad can coddle us through this very difficult period.

This is the most emotional portrayal of gadgetry I’ve ever seen out of Samsung. We’ve watched the Galaxy Note turn life into a party, and snickered at Apple fanbois. Most recently, we even saw Samsung go a little more bare bones, simply talking up features, kind-of-sort-of-maybe conjuring up images of Apple’s iPhone commercials? Maybe?

Either way, this one is sure to pull on your little heart strings, and it couldn’t play up the awesome and varied features of the phone any better. The ad is about two minutes long, running through romantic portrayals of S Beam being used…

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WATCH: The E.U.’s Breathtakingly Sexist Science Video

25 Jun

Originally posted on NewsFeed:

Maybe it’s the Euro crisis that seems to have turned the brains of the European Union’s (probably male) image-makers soft. You can hardly spend all week trying to bail out Greece, hang onto Spain and keep Germany from getting surly (never a good idea) without making a mistake or two somewhere else.

(MORE: Why Men and Women Kiss Differently)

Perhaps that’s why the E.U. gave a thumbs up to its now-yanked  video, “Science: It’s a Girl Thing!” which has been rightly blow-torched in every corner of the planet with so much as a dial-up iMac, and vanished from the E.U. website almost as soon as it was posted. (Still available on YouTube, but viewer discretion advised: You shall despair of a species capable of such numbskullery.)

In fairness, the E.U. brain trust was responding to a real need. As education officials noted in a June 21 post

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