Originally posted on VentureBeat:
Are you an expert Facebook marketer? If so, that could be bad news, because when it comes to Twitter, everything you know is wrong. Well, many things.
Buddy Media, the social media engagement company, recently completed a study of 320 top brands on Twitter — Fortune 1000 companies like Coke, American Eagle, Microsoft, and Nike — looking at what works and what doesn’t to get maximum engagement, and the greatest degree of virality.
VentureBeat spoke to Joe Ciarallo, vice president of communications for Buddy Media, to get all the details.
Tweet during the day
One of the surprising findings is that the best times to engage on Twitter is almost opposite the best times to engage on Facebook.
“That’s one of the interesting things we found,” Ciarallo said. “On Facebook, you see better engagement in ‘non-busy’ hours … after work time. On Twitter, you see better engagement in ‘busy’…
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